Graphic design is the process and the art of combining text and graphics to communicate an effective message through the design of logos, graphics brochures, newsletters, posters, signs and any other type of visual communication. Put your imagination and design skills to the test to establish your own pet related business, for example, veterinary office, pet shop, dog walker, pet rescue and or groomer services, complete with its own brand!
Your challenge is to create a fictitious pet related business and develop its unique identity for graphic design. Projects submitted in the graphic design category require the following:
- Pet Business Logo: The logo will be the main identifying factor for your business and will affect how the rest of your marketing materials will look and feel. It should be something that represents your business concept and can be adapted to multiple types of media. To clearly distinguish your logo it should be displayed separately on a standalone print copy.
- Brochure of Services: A business's brochure is a direct reflection of the business itself. Brochures must have descriptions of services offered and possible examples using layouts and colors and font choices complementing the logo design and staying true to the business's concept. Services must be actual pet related services and templates cannot be used.
- Other Marketing Materials: Your project must also include at least one other branded item that will be used in your pet related business such as business cards, letterhead, coupons, promotional displays, signs, apparel both human and pet related, etc.
Photoshop, Illustrator, InDesign, The Gimp
Specific Category Rules
- The graphic design project must be in printed form.
- No computers or access to electricity will be allowed.
- Space will be assigned and limited to 3 feet per project.
- Spelling and grammar will be judged on narrative and project.
A project will be disqualified if any of the following occur:
- The narrative description is missing. (see below)
- Copyright information and credits are not included on the narrative or displayed with the project. (see below)
- A planning document is not displayed / available that clarifies the process used to create the project. (see below)
If a project meets the above rules it will be judged using the following: Graphic Design Scoring Guideline
Narrative descriptions are required for all projects; the narrative description / project summary is now included in the PA Computer Fair Participation Packet. If the narrative is not provided, the project will be disqualified. Narratives must be detailed enough to provide the judges with any information to fairly judge the project. Attach additional pages if necessary.
The PA Computer Fair Participation Packet includes a participation agreement that must be signed by all participating students on a project and their teacher sponsor. Part of the agreement outlines copyright expectations, as well as other project requirements.
Suggested sites to search for media:
- Creative Commons - This site provides searchable material from various authors that are usable under certain conditions. Click here to find out more about Creative Commons Licenses.
- Public Domain Pictures.net
The Pennsylvania Computer Fair, although educational, removes the student work from the classroom and therefore requires the student to get permission from the owner to use any copyrighted music, video, graphics, etc. Fair use does NOT apply. Remember to credit music or items that were created by yourself or friends as well.
Planning Document (Storyboard/Flowchart)
All projects need to display the process used to create the project. This should be specific and as detailed as possible to give the judges the necessary background regarding how it was developed. You may choose to put it on your tri-fold display or bring a loose-leaf notebook with your notes.
- The document will not be judged for grammar or appearance.
- Tri-fold displays are not judged, they are for clarification purposes only.
- Get photo releases signed from everyone shown in your project in any media format.